May 19
When Matt Cutts writes a blog post about Google rather than his evil cats, it can often be a warning shot before a glitch in the Google matrix occurs. The latest of such posts has informed people how to report paid links and stating that his team were testing new filters to detect them - something which caused a bit of a stir in the SEO community. No need to panic though unless you’ve been a plonker with your SEO; you haven’t been a plonker now have you? Continue reading »
With the verticals that I work in, you tend to find the most aggressive forms of SEO - often by affiliates using techniques that the brands themselves would never dream of experimenting with. This goes further than the everyday world of Black Hat SEO, to a place where the lines of ethics and morality really do become blurred. The topic often crops up in SEO forums and blogs, although few people seem to know how it’s done. So let’s explore a couple of ways in which a spammy page on a trusted domain can rank top for a competitive search term.
I am a self-confessed conference groupie. Not only do I try to attend as many search marketing conferences as possible throughout the year - I also enjoy attending them and feel a buzz as the next event approaches. This may sound strange to some people, although I fear that I’m not alone.