Most site owners are constantly on the look out for ways to increase their online exposure. Increasing web traffic not only allows for higher brand recognition but also higher revenues. One of the most overlooked methods to achieve this, is to get content syndicated from your website and onto smaller sites or 3rd party aggregators. This provides targeted inbound traffic from the people who have read your content and click through to read more.
With MSN adCenter’s 6 month anniversary fast approaching, it seems the perfect opportunity to review the product. Anyone that has worked with the tool from the beginning can tell you that things didn’t start exactly to plan - the phrase, couldn’t hit a barn door with a banjo springs to mind; but have things changed?
There is a growing trend within the SEO community to advertise yourself or your company as an “ethical” White Hat, denouncing Black Hat SEO as “illegal” and “immoral”. Such behaviour seems to be encouraged by the search engines; but what really is Black Hat and why is it considered a seemingly criminal practice?