A while ago, Ekky and I coined the term Retro SEO after finding several high profile websites using SEO techniques previously confined to the history books.
I’m pleased to announce that #3 search engine MSN has joined this prestigious club with their UK loans page. The Retro SEO judges especially liked the use of keyword spamming in the page title with: “Loans | Loan | Car loan | Consolidation loan”. We were also delighted to find a keyword list at the bottom of the page and some beautiful optimisation for “Compare … Loans”. This latest attempt at Non-Best Practice SEO comes after their “Search And Win” campaign last year which used hidden text and keyword stuffing on the landing page.
Sadly this probably would actually benefit you if optimising for MSN search results.
Certificate and membership card is in the post lads 
May 24th, 2007 at 9:21 am
argh……just wrote a comment and your damn add this number and this number wasn’t filled in and it delted my damn comment..arghh
Anyway I was originally saying that it’s really suprising how many still do “retro SEO techinques”. I had a client the other day suggesting we add loads of keywords in the same font colour as the background. I couldn’t help myself laughing, the client wasn’t to impressed lol…that’s more like “fossil SEO”…
May 24th, 2007 at 10:28 am
Maybe I should build in a calculator widget for you?
May 24th, 2007 at 4:43 pm
maybe you should change your name to evilcheekymonkey =)
May 29th, 2007 at 7:10 pm
Great find…turns out that they’ve been caught before. As I recall, there was a contractor doing part of the MSN site a while back that had added a bunch of pages. As soon as the content was discovered and everybody started to talk about it the content was removed from the MSN.com domain.
I agree with Lisa, there’s a lot of people out there that still think they can hide stuff on their site–I am always amazed at the stuff people still try to get away with.